Every customer that places an order with your online business is unique. They all have different criteria, qualifications and different customer values when it comes to declaring great wholesale mailer boxes. Besides this, customers judge the quality and credibility of your company on the basis of the packaging. This shows that e-commerce packaging plays a pivotal role in market development.
The best way to develop an engaging e-commerce packaging solution is by developing an understanding of your target audience’s values. But getting inside the head of your ideal customer can be a tough task. That said, once you manage to tap into their values and recognize how they make buying decisions, you will be able to tweak your marketing strategy and up your custom mailer box packaging game.
But what exactly are these criteria? How can online business owners leverage this data to craft their packaging? While there are dozens of customer values, we have charted out three for your benefit. Let’s dig deep into what makes your buyers tick.
Three Customer Values :
1. Customers Seek Fun and Entertainment
Human beings can’t work all the time. Thus, when it comes to entertainment and fun, people look for it wherever they can. And the packaging is not an exception. However, creating a fun packaging experience can be a daunting task, but it is not something that cannot be accomplished. People are super focused on the digital world and entertainment. If you can successfully blend the two, it can be a lot of fun.
For instance, if you connect your custom mailer boxes to your social media profile using an innovative hashtag, you can swiftly gain attention. This way, when your customers can have a fun conversation on Facebook or Twitter while sharing their experience pertaining to your brand.
2. Customer Greatly Values Packaging Quality
Did you know that people often connect the quality of wholesale mailer boxes to the quality of the encased product? We know every business owner loves to save money, but opting for cheap packaging solutions can cost you more in the long run. Offering quality packaging, together with a solid product, will help develop credibility and trust. Here are some useful ways to implement quality in your mailer boxes wholesale supply:
- Quality materials to create robust packaging.
- Use multiple layers to offer more durability.
- Create packaging that can stand up on the shelf.
- Infuse crisp and vivid graphics to capture customers’ attention.
- Use sturdy closures, zippers, and seals that prevent the product from falling out.
- Your packaging shouldn’t contain punctures or tears.
While the quality of packaging will keep your brand alive in the customers’ minds long after they have purchased from your online store, the product presentation will sway them to come back for more.
3. Reusable Containers for Busy People
We exist in a fast-paced world where customers expect instant gratification. With customers’ lives have become increasingly busy, more and more people look for quick and convenient options in almost every aspect of their lives. And that’s the case with e-commerce packaging, especially the ones that are reusable.
The reusable mailer boxes are an attractive option for people in many ways. For instance, its economic benefits include direct savings and disposal costs as a result of repeated use. The initial higher purchase price eventually translates into a lower cost per trip.
Reusable containers are also associated with better protection. The superior strength of the packaging boxes allows you to transport your products safely from one point to another. This means your damages costs will reduce dramatically, and customers will always receive their orders in prime condition. Something that will help you gain a huge base of loyal customers.
Also read: How to Print on Gable Boxes