No doubt, it is a skill to write well-optimized content for both audiences and search engines. The writers can also improve this skill by practice just like other skills. Most people can’t enter into this field. They think that it is a complicated process. They should know that it is not a complicated process. If they want to write SEO friendly article for their blog posts, they can follow a step-by-step process. In this step-by-step process, they have to focus on the title tags, structure, formatting, headings, and paragraphs of a blog. Here, we will discuss step by step process of creating an SEO friendly article for your blog.
Start With Keyword Research:
If you want to create SEO friendly article for your blog, you should start with keyword research. Keywords are those terms that people use to search SEO content on search engines. These keywords don’t provide help just about the SEO of a website. These keywords can also provide answers to some specific questions. You can use them to understand the intent of the audience. You can also use them to get answers to some specific questions. To pick the right keywords for your blog post, you can use various tools. The most important tools are Google Keyword Planner, SEMrush and Ubbersuggest, etc. After finding the right keywords, you should also check the difficulty of these keywords.
Determine the Intent of the Audience:
You should not start writing a blog post without knowing the intent of the audience. It means that you should try to know what your users are trying to accomplish. Google is also focusing on the search intent to show the relevant results to the users. According to experts, we can divide the search intent into four different types. First is the informational. It means that searchers are looking for specific information about a specific topic. Secondly, there comes navigational search intent. It means that searchers are looking for a specific web page or website. Thirdly, people are trying to investigate something from the purchasing point of view. It is the commercial search intent. At last, there comes transactional search intent. It means that users want to purchase something. You should carefully think about the search intent of the audience.
Create the Well-Optimized Meta Title:
The Meta title of a website is the most important part of SEO friendly article. You should optimize it properly. You should try to adjust your focused keyword in the Meta title of the blog post. The bloggers should also make it interesting for the visitors. When your Meta title will be interesting for the visitors, they will try to click on your web page. This is the best way to increase the CTR of your web page. After increasing the CTR of your web page, you can drive more visitors to your website. You should create the Meta title just within 15 to 60 characters.
Optimize the Meta Description:
When your web page will appear in the SERP, search engines will show Meta description just below the Meta title. A well-optimized Meta description is also a key to attract more visitors to your web page. While optimizing the Meta description of your website, you should keep in mind some essential things. First, should create a Meta description to describe the specific page of a website. Secondly, you should include the focused keyword in the Meta description. Thirdly, you should keep it between 140 to 160 characters. At last, you should include key information and call-to-action in the Meta description.
Structure the Content:
According to a research by a dissertation help firm, the problem is that most of the bloggers just focus on the optimization of the content from the SEO point of view. As a result, they don’t focus on the structure and readability of the content. They should know that first of all, they should create the content for the readers. After that, they should optimize it for the search engines. For this reason, they should divide the content by using header tags. They should also create short paragraphs to optimize the content of a web page. To make it more interesting for the readers, they can also use bullets and numbered lists.
Keep the Paragraphs Short:
You should not include large paragraphs in your content if you want to make it SEO friendly article. After including these large paragraphs, you should not hit the publish button. If you will hit the publish button by including lengthy paragraphs, no one will show interest in the content of your blog post. Moreover, if you are getting more visitors from the mobile, this kind of content will not be interesting for the readers. When you will use short paragraphs in your content, you can make it more digestible for the readers. While including the short paragraphs, you should also get the advantage of the formatting options.
Add Visual Content:
If you are creating SEO friendly article without visual content, it may seem boring for the readers. To make it interesting for the readers, you should try to include visual content. Its reason is that if readers are reading the texture content, they can remember only 10% of the content. On the other hand, if they are reading the same information in the form of the visual content, they can remember 65% of the content. This fact is relevant to the work of our brain. By using visuals, you can easily convey the ideas. After conveying the ideas, the readers can easily remember and share these ideas. While creating the visuals, you should try to provide value to the customers. You should also try to make these visuals catchy.
Add Links When It Makes Sense:
While creating a new piece of SEO friendly article, you should try to associate it with the already published content. You can do it by using the internal linking technique. It is the most important SEO technique that can provide lots of benefits to your blog post. When you will use this technique, you can allow the visitors to discover new pages on the website. You can also provide a chance to the visitors to click on the links for more information. It is also the best technique to engage the readers within your website. As a result, you can reduce the bounce rate of a website.